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Keep the sunbeams on your skin 03/11/2011

Even though in autumn we cover ourselves with more and more clothes, it is still nice and pleasant to start the day with light, golden glow on your skin. It is a way how you may have the festive feeling every day as well as on special occasions.

We sure know that the skin also has to feel good, not only look good. Therefore, MADARA has created shimmering moisturising lotion Flower dust, which fulfills both of these functions and falls into the category of "decorative skin care cosmetics with mineral pigments".

Where does the shimmer come from?

Lotions or cremes with shimmering effect are usually made on the basis of skin care creme or lotion, adding mineral Mica to it, which reflects light and ensures the shimmering effect. The difference between tinting fluids and shimmering lotions is that the body lotion doesn't contain any coloured pigments (Iron Oxides), but only the shimmering mineral Mica - this ensures that the lotion doesn't leave any stains on your clothes. The shimmer enlivens the colour of your skin, evens out the skin tone, and, depending on the Mica tone, it also gives your skin the look of light summer tan.

Make every day feel like celebration!

Find a gentle touch 04/10/2011

Protect your gentle hand skin, when the first cold winter mornings appear. Both – coldness and wind can make your hand skin rough and nails brittle. Therefore, it is essential to remember about accessories (gloves) and also about appropriate skin care products. Human skin structure in every part of the body is different. It is interesting that your hand skin does not have an ability to protect itself entirely. Hand skin has 4-5 times less water than facial skin.

Therefore, hand skin care treatments have to be different and MADARA has created a special hand cream with a pleasant smell of plum kernels – deep moisture hand cream – the effectiveness approved by the jury of Cosmopolitian Beauty Awards 2011 in Latvia.

Advice for cold hands

Daily rush can make us forget about gloves and special hand treatments. Therefore, if the cold weather has made your hand skin turn red, it deserves special care: warm up some olive with the help of hot bath water, massage the oil in your hands, put on cotton gloves and spare the moment to think good thoughts. This procedure will make your hand skin softer and your body will be thankful for the warmth given.

Thinking of you throughout all seasons…

MADARA and COSMOPOLITIAN Beauty Awards 2011 30/09/2011

We have yet another happy news from beauty world. The jury of COSMOPOLITIAN BEAUTY AWARDS 2011 in Latvia have voted MADARA eye repair cream as the best eye cream within the facial skin care category and MADARA deep moisture hand cream as the best hand cream in body care category.

What do they say about our products?

About hand cream: „The product has a well-balanced composition and thanks to many seed oils and extracts, it gives you the promised moisturising effect." About eye repair cream: "It has the smell of freshly cut grass and composition that is rich in organic ingredients, such as rose water, avocado oil, pumpkin, tomato. As a result to this intense moisturising blend, the wrinkles and fine lines disappear."

For both products we also won special recognition (called The Kiss) from COSMO readers. Many thanks to everyone who voted for their favourite MADARA products!

MADARA has opened its first store in Moscow! 12/01/2010

The first MADARA ecocosmetics store in Russia is located in the shopping mall "Zolotoj Vavilon Rostokino", 2nd floor, Prospekt Mira street 211, Moscow, near cinema "Luksor". Opening hours are 10am to 10pm.

MADARA in The 50 best Christmas gifts for women 24/11/2009

"Madara Flower Dust - Perennially popular at the online organic apothecary, LoveLula, but perfect for the party season, this natural body lotion (named after a flower found in the Baltics) gives skin a subtle, light-reflective shimmer. Made with antioxidant rosehip, anti-inflammatory camomile, antiseptic marigold and skin-renewing plantain, it's a beauty superhero in a bottle."

See yourself: http://www.independent.co.uk

something nice to read 13/08/2009

A very nice review of MADARA Moon Flower can be read here: http://www.lipglossiping.com/2009/08/12/madara-decoface-tinting-fluid-review/

Thank you, Charlotte

some Baltic magics for natural beauty 16/06/2009

This is the time of the year when it feels just right to get closer to nature, back to our roots, back to knowledge of our grand- grandmothers. Read in the blog!

unbelievable queues for MADARA! 11/06/2009

On the first day of opening of our second store in Riga, Latvia (in the shopping centre SPiCE) the queues for MADARA products extended far into the corridors. Is there really a financial crisis in Latvia afterall?

More here: http://www.youtube.com/watch?v=rhRQ7ldVq7Q

The world's first ever MADARA store opens for business! 26/04/2009

On March 26, 2009, Latvian eco-cosmetics producer MÁDARA opened its first brand store. The new concept store is located on the first floor of the Alfa Shopping Centre.

The layout of the MÁDARA store showcases the brand's values: respect for nature, the green lifestyle, passion for design and patriotism. The creation of the store cost around LVL 25,000 and this investment has been made to support MÁDARA as the company seeks to strengthen the cosmetics brand's position within the Latvian marketplace. In addition to its domestic sales, MÁDARA products are already being exported to 15 other countries including France, Great Britain, Belgium, the Netherlands, Iceland, Denmark, Ireland, Singapore and Japan.

"Opening the first ever MÁDARA store is the fulfilment of a long held dream. This is a place where we can finally meet our clients in person and get a better insight into what people actually want," explains SIA MADARA Cosmetics Chairman of the Board, Lotte Tisenkopfa. "We're delighted that MÁDARA is continuing to grow in this difficult climate. MÁDARA is one of the companies whose export results and future prospects strengthen the Latvian economy. We hope that our growth will also inspire other entrepreneurs to look to the future with optimism!"

The store's opening ceremony was attended by a number of guests including Latvia's 'first lady', Lilita Zatlere and other well known public figures including musicians, celebrities and media representatives in a show of support for products produced in Latvia and the natural lifestyle.

"Being here today is an emotional experience for me. I've always supported natural and economically clean things. In this industrial era, people are far removed from that which is natural and real. And yet here, we see a return to these basic values which it is clear that people do appreciate. True values don't disappear. They're our future," said Lilita Zatlere commenting upon MÁDARA'S achievements.

The layout of the MÁDARA store has been created using environmentally friendly paints and economic light bulbs. The store's furniture, wallpaper and décor have all been produced in Latvia. MÁDARA is particularly proud of its ceiling lamps which were produced by the new Latvian lighting designer, "mammalampa". In an attempt to persuade the public to care for nature more actively, the MADARA store also contains a collection point where old MÁDARA cosmetics packaging units are collected from customers for recycling. For every item of packaging they bring along, customers will have the chance to acquire the same product for a significant discount.

SHAPE beauty awards 2008 01/01/2009

MÁDARA received "Best product in category" awards in the group "Organic Cosmetics" for 3 products: regenerating lip balm, sun flower - tinting fluid, toning shower soap.

The Shape of Beauty Awards: the very best good-for-you products on the market, chosen by Shape readers and beauty experts. Products were judged on overall performance and the science behind the ingredients, as well as each product's smell, feel, look and effect. Overall, 22 brands participated with 170 products in 20 categories.

Every year, countless new beauty products hit the market. Some are destined to become classics; others will fade quickly into oblivion. It can be tough to sort through what's worthwhile and what's not even worth trying. So again this year, for the 3rd time, Shape joined forces with their readers to pick the best of the bunch.

To select their winners, 130 readers voted via mailed surveys. Then, Shape's own editors, chief editor of Latvia's largest women's magazine SANTA selected their favorites and, finally, our beauty advisory Agnese Zeltina (a celebrity - nationwide known actress) weighed in.

Products were assessed in three groups: selective cosmetics, mass-market cosmetics , organic cosmetics.

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